When buying a diamond it is important to do your research before making thatcommitment (in more ways than one)!
To make your journey enjoyable and hassle free Showcase Jewellers would like to offer free, friendly consultations to assist you in the decision making process. At the same time we strongly encourage consumers to do their own research and gain an understanding on what it is they are after.
We have prepared this guide to shed some light on an area which often leaves couples confused and unsure
what they want in their engagement ring.
We hope you find it useful in guiding
you to your perfect gem!
To determine a diamond’s quality and worth you begin with the 4 Cs:
Cut, Clarity, Colour and Carat weight.
These are the traditional units of measure when looking at this precious stone, however, you must add one more imperative ‘C’ to the list and that is Confidence!
5th C
Confidence: Your local Showcase Jeweller not only runs the store but also owns the store, so
their very livelihood relies on having a reputation for total integrity and
honesty.
They are your diamond experts who can explain the 4Cs to you and
demonstrate why one diamond costs more than another.
If you find a diamond at a price that seems too good to be true,
it probably is. Your Showcase Jeweller will strive to find the best value diamond
that suits your taste and budget.
How much should you spend on a diamond?
That is very much up to you. Some people consider one or two
months’ salary a good guide for an engagement ring. The important thing to
remember is that unlike a wedding dress, a diamond engagement ring is worn
everyday of your life so you would be wise to choose something that will
continue to give pleasure year after year, because a diamond really is forever.